How Will Horse Racing Betting Sites Innovate in the Coming Year?

Horse Racing Betting Sites

With 2020 just about here, we take a look at how horse racing betting sites innovate in the coming year. (Photo credit: © Wingbeats551 | )

2020 is on its way, and a new decade begins. If the next ten years are anything like the last, then yet more innovations are likely on the way. Just what will happen in 2020 when it comes to horse racing betting sites?

A new government could mean significant changes for online sites. There is already more emphasis on responsible gambling. This is likely to continue in the new year, not just with input from the new government but the UK Gambling Commission, too.

Legislation likely

The main parties are committed to looking at the 2005 Gambling Act. The Gambling Business Group believes that an “overhaul” of current legislation is on its way. Those changes could well begin next year with the use of credit cards for online gambling already being looked at.

If while waiting for the next race to start on one of the top horse racing sites – see for a guide – you have a go on the online slot games, there may be big changes next year. After the restrictions made on gambling machines in the bookmaker’s shops, the online slot games are the next target.

A recent MPs report was critical of the fact that players can spend large amounts on the games in a matter of minutes. The aim is to reduce the stakes and online bookmakers do not appreciate that. Top companies have already seen their share prices falling. They will have to find new ways of increasing revenue, so that will probably see even more innovation.

New Offers and Promotions

The gambling industry is one that is continually looking at ways of improving its service to customers. One reason is the fact that it is such a highly competitive industry. There’s a constant battle to get new customers and the addition of new features is one way of achieving that.

That’s why sites are continually introducing new forms of welcome offers. You see these here, there and everywhere with the offering of everything from free bets to enhanced odds. The industry will likely find more ways of enticing new customers next year.

Sites are starting to offer risk-free bets as their welcome offer. Rather than offering the refund as free bets, real cash is now offered. 2020 is sure to see more changes to these welcome offers. More promotions linked to major sporting events are likely, perhaps enhanced odds for the Derby or Grand National, or for horse racing in the US.

Time to Talk

A clue as to what 2020 might hold is likely to come along in February. That’s when the ICE Conference takes place in London. Between February 4 and 6, there will be over 36,000 gaming professionals making their way to the Excel.

It’s three days of networking and discussing the future of gaming. All areas of the gaming industry will be discussed, so the future of betting on horse racing sites is bound to get a mention. It’s important then to keep an eye out in February to see just what this three-day conference brings.

Technology advancements continue to astound us. More are likely in 2020 and beyond that will change how we bet on horse racing sites. Being able to download an app has become more important in recent years.

Improved Apps

With sites giving increased coverage to horse racing, getting your hand on an app is becoming essential. There are more races to bet on now, and 2020 will likely see apps becoming even more sophisticated. The service customers receive is likely to make betting on the move even more enjoyable, especially if more live coverage is available.

More Live Races?

An increase in the number of races that you can see live on websites could well increase in 2020. That’s something to look forward too because watching horse racing is what customers crave for. Think back to the day when High Street bookmakers rarely showed live racing unless it was racing on the BBC or ITV

There have been some recent chats between At The Races and Betfred. This led to a multi-year turnover based streaming and data deal being signed. Just what this will bring isn’t known yet. There are a few sticky points as concerns over the Best Odds Guaranteed feature and margins need further discussion.

In Conclusion

2020 could see some big changes for online sites. Some will be good for their customers with new kinds of welcome offers and promotions. Seeing more live races is something to look forward to. Just how politicians and the UK Gambling Commission will aim to change online gambling isn’t such great news. An interesting year lies ahead.

NTRA Top Thoroughbred Poll

No. Horse Points
1 Flightline 351
2 Life Is Good 306
3 Olympiad 292
4 Jackie's Warrior 282
5 Clairiere 142
5 Country Grammer 142
7 Epicenter 121
8 Regal Glory 89
9 Nest 87
10 Hot Rod Charlie 48
As of August 1, 2022

DRF Past Performances

Check out the most powerful
interactive Past Performances
used by Michael Dempsey. Use the code TENOFF19 which gives
you a 10% discount on any DRF Formulator plan that is one month or longer.


Free Horse Racing Picks

Get free horse racing picks each day from expert race handicapper Michael Dempsey Click Here

Belmont Stakes News & Reports
Breeders' Cup
Turf ‘n’ Sport handicapper Michael Dempsey has the Belmont Stakes covered with his selections, analysis and fair odds for every race on the card!
Wager on the Belmont Stakes
Belmont Stakes News

Belmont Stakes Reports

Horse Racing Betting Tips

Horse Racing Betting Tips
Turf 'n' Sport handicappers give out basic horse racing handicapping information..